INSTALLATION AND CONFIGURATION OF GOOGLE ANALYTICS AND GOOGLE TAG MANAGER
In our opinion, an online marketing campaign can't be successful without subjecting it to measurement and precise analysis
That’s why we always define the goals and individual conversions for each of our campaigns in advance.
This enables us to tell exactly how effective individual campaigns are and what ROAS they achieve.
*ROAS is the abbreviation for Return On Ad Spend
Do you want to achieve measurable effects?
As part of our campaigns we use Google Tag Manager which is a tool that we define the most important thing for your company with – conversions. (campaign goals)
Therefore we can say exactly how successful our campaigns are.
(with accuracy down to a cent!)
Implementation of Google Analytics and Google Tag Manager
How much it costs to win a new customer
How much you need to spend on Facebook to sell Product X
How much a new lead costs
How much a newsletter subscription on Facebook costs compared to Google Ads (AdWords), LinkedIn, etc.
How much you need to invest in advertising to generate a $X additional revenue
How much a video view on Facebook costs compared to a video view on your website or YouTube
How much a potential customer clicks on a particular button
How much sales a specific referral link generated for the publication which you paid an influencer for
Configuring a Google Analytics account
Configuring Google Analytics appropriately gives you the ability to access information about your target group such as:
- Demographic characteristics
- Behavior on the website
- Which keywords generate the most revenue for you (keywords from both SEO and SEA)
- What a successful customer journeys looks like
Have we made you curious?
I hope we convinced you of the importance of proper implementation. After the configuration of Google Analytics, the Google Tag Manager setup begins.
Configuration of Google Tag Manager
If you use Google Tag Manager, you can save and manage all important codes (tags) that are necessary for successful advertising campaigns directly in this tool.
Therefore, not only will your campaigns perform better, but there will be no need of changing your website structure when defining individual tags anymore. A Google Tag Manager code will now be installed directly onto your page.
All other codes (tags) will then be loaded into the Google Tag Manager Cloud. This means that your website will load faster and you will have access to measurement tools that you would normally have to program.
Configuring data in Google Analytics and Google Tag Manager
Discussion of your marketing goals and, in relation to them and to historical data, configuration of goals in Google Analytics
Implementation of remarketing tags
Creation of a tag container
Configuration of Google Analytics
Creation and implementation of Facebook Pixel
Creation, configuration and implementation of Facebook conversion events
Definition and implementation of AdWords conversion tags
Implementation of LinkedIn Tags
Configuration of dynamic conversion values for e-commerce
Installation of other tools such as “Hotjar” or “Callpage”
Advertising on Facebook
Advertising on Instagram
Google Tag Manager
AdWords advertising activities
Campaigns in Gmail
Google search campaigns
Google Display Network campaigns
Preparation and implementation of funnels and sales strategies
Preparing video campaigns
Advertising in other Social Media
Thanks to our knowledge and many years of experience in using these advertising platforms, we are able to prepare for you an optimal marketing strategy that will allow you to get the highest possible return on investment in marketing activities.
Fill out the contact form below or contact us by phone.
Thanks to this, we will be able to get to know your needs as best as possible and prepare the best solution for you!