Nowadays, a website has become an integral part of a well-functioning and prosperous company in most industries.
Your website should not only be a virtual graphics card for your company, but also a functionally well thought-out marketing tool that is optimized in terms of search engine algorithms.
The quality of your website can be closely related to the effectiveness of customer acquisition and thus to the sales results in your company.
This doesn’t depend on an advanced level of programming, but it is based on the installation and configuration of various tools with which we make your website user-friendly and optimize it with regard to search engines and Internet campaigns.
Additionally, by using different tracking codes you can receive a lot of important and useful information about your customers.
Your new website
Online Marketing Help is one of the few companies on the market that can ensure the creation of a website that is immediately adapted for advanced marketing activities as well as for the majority of all advertising campaigns on the Internet.
As part of the website creation, we integrate your page with:
Google Search Console
Google Tag Manager
Creating an online shop
If you intend to sell your products or services directly on a website, this offer is for you.
Why do we think so?
We not only create an efficient, user-friendly and integrated online shop, but also prepare it for the most important types of e-commerce campaigns such as Google Shopping campaigns or dynamic remarketing campaigns.
The infrastructures we create are fully automated so that you can make profits regardless of the time you invest.
Configuration of the product catalog in Google Merchant Center
Configuration of dynamic conversions and e-commerce values for Google Analytics
Configuration of the product catalog on Facebook Ads
Creation of dynamic conversion values for Pixel Facebook
Synchronization of data from Facebook Pixel Events and Facebook product catalogs
Linking product catalogs to advertising platforms and their corresponding configuration
Google Search Console
The Google Search Console is a useful tool for marketing activities related to the positioning of a website in the Google search engine. Implementing this tool makes it possible to get very important information about your website visitors from SEO campaigns (from free search results).
Thanks to this implementation, you will find out, among other things, and in a simplified way:
• Which keywords cause you to get clicked on your website
• Which keywords are in which position in the search results in Google
• Which blog posts or products are best positioned
As part of the creation of a website and the configuration of the Google Search Console, we implement a website map so that Google algorithms can easily index your website.
At the same time, we link the Google Search Console account to Google Analytics, to, for example, find out which keywords in the Google search engine in connection with which campaign led to sales or the acquisition of leads (potential customers) on your website.
For each subpage, we create meta descriptions on your website as well as old descriptions for images and photos.
The meta description is an element of a page code that is displayed in the form of a page description in the search engine results. Its transparency and attractiveness increases the interest of the visitors, as well as the CTR and the number of page views of your website.
Alt text description
Alt Text Description (Alt Text) is a text description that is added to the HTML tag of an image on a web page. The entire text description is easy to read for search engines and is therefore used to tailor the website to the search results.
Thanks to our knowledge and many years of experience in using these advertising platforms, we are able to prepare for you an optimal marketing strategy that will allow you to get the highest possible return on investment in marketing activities.